“Marketing is the price you pay for being unremarkable”

March 14, 2008 · No Comments

Quote from Robert Stephens, founder of the Geek Squad - via Carsonified.

I’ve read this quote before, but it hit home this morning having just gone through a big PR push for GigPark.

I chose to interpret the quote like this: Rather than spending a lot of money on marketing, it’s always better to spend your time and money building a remarkable product/company that people want to talk about and journalists want to write about.

I still believe that PR/marketing/advertising experts can be an incredible resource to help you spread the word, but they shouldn’t be used to drum up interest in a product or company that isn’t, in some way, remarkable.

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