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How to build a successful Facebook application - insights from FacebookCamp Toronto

August 9, 2007 · 4 Comments

Last night the GigPark crew, a handful of my friends and what seemed like most of the Toronto tech community descended on the MaRS building for FacebookCamp Toronto.

FacebookCamp was part of the Facebook Developer Garage series and focused on strategies and tips for developing a successful application on the Facebook platform.

The highlight of the night for me was a presentation by Meagan Marks, a platform manager from Facebook. She offered some great insight into user behaviour on the site, clearly laid out all of the ways you can integrate with Facebook and offered some strategies for making sure your application benefits from “the Facebook effect“.

I was going to write up my notes but Joey deVilla has already done a much better job than I would have over on the Global Nerdy blog (thanks Joey!).

The key points I took away from the event were very simple:

1. Successful applications offer self promotion for users (on my profile as well as other areas of Facebook) and social comparisons based on actions (am I smarter, hotter, better travelled… than my friends?)

2. Successful applications often integrate very deeply into Facebook (apparently some developers have found up to 14 different ways to integrate: messages, profile actions, the wall, share buttons…)

Happy Facebook developing everyone!

FacebookCamp Toronto

FacebookCamp Toronto

Categories: Canada · Facebook · FacebookCampToronto · Research · Technology

4 responses so far ↓

  • Facebookster // October 31, 2007 at 3:43 am

    Facebookster - We can provide a full range of facebook application strategy,design, development and marketing for your business. Our service offerings will allow you to maximize and leverage the facebook social graph of 32+ Million users.

    We have been providing new media strategy, consulting and development for Fortune 100 Clients & Start-ups for several years. Our team of consultants, project managers and programmers are intimately familiar with the DNA of facebook and how to build an application that meets your business requirements.
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  • Pema // October 31, 2007 at 10:49 am

    Thanks for adding to the conversation Facebookster - very useful comment. I love marketing spam!

    (Note: I don’t really love marketing spam)

  • marion // January 18, 2008 at 2:46 pm

    Well, i don’t usually like marketing spam either Pema, but I am happy that someone ( oh that was you wasn’t it ?) left that post exactly where it was — cause not all of us attended that wonderful facebook developers meeting and if someone really wanted to get a leg up quite quickly, this ** spam post** is actually quite useful. I am going to talk to this facebookster group to see if they really know what their talking about and whether their costs are reasonable.

  • Pema // January 21, 2008 at 3:31 pm

    Thanks for stopping by Marion, and good luck with whatever facebook adventures you’re planning.

    By the way, if you live in Toronto there is another FacebookCamp coming up soon. Maybe you can come along? Here is the link… http://www.facebook.com/group.php?gid=2411884086

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