SCHOOLBOY ERROR

Stuart MacDonald’s final question to Richard Edelman during this morning’s Mesh keynote was: What three pieces of advice would you like everyone here to walk away with?

His answer:

1. Make your stories visual. PR people are great with words and not so great with visuals.
2. Don’t be defeated by setbacks. You have to fall a couple of times to ski fast (skiing was his analogy of choice).
3. Don’t let clients say ‘here is your little box’. There is this tremendous grey area. Be bold and assert yourself.