SCHOOLBOY ERROR

Second installment of Companies I Wish I’d Thought of Starting

January 25, 2007 · 2 Comments

I signed up to ThisNext today. The site helps you keep track of products you think are cool and see what other people like the look of. It looks like it’ll be a great way for me to recommend products to friends (check out my ThisNext page) and to keep track of new products in categories I care about (search the community and then subscribe to an RSS feed of the search).

Basic functionality = Tag and save products you like – either through a link on thisnext.com or using a nice little browser plug-in (think del.icio.us). The products you like populate a profile page and the tags mean you can search for the most popular products being saved by the whole community. Nice.

The revenue model isn’t immediately apparent but with all of that shopping information the ad targeting potential is huge. For example, it’s very easy to find the taste-makers on the site – the ability to advertise to them, send them product samples or conduct research with them should be pretty lucrative.

Categories: Advertising · Companies I wish I'd thought of starting · Startup

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